QALO
quality. athletics. love. outdoors.
e-commerce manageMENT
+ HEAD OF E-COMMERCE STOREFRONT, DIGITAL MARKETPLACES, AND CUSTOMER SERVICE
+ D2C revenue forecasting and marketing spend / rev KPIs
+ P&L reconciliation through monthly expense management
+ Amazon Seller product & marketing strategy
+ Payment processing and domain management
+ Developed strategic partnerships company-wide
+ Overall website quality assurance with e-commerce team
+ Digital storefront management (multi-store Shopify+)
+ Launched all-new product arrivals and categories
+ Web creative direction and copy curation
+ Customer Service team management
+ Front & back-end web development planning
+ D2C order fulfillment, customization processing, & reconciliation
DIGITAL MARKETING manageMENT
+ HEAD OF ALL GLOBAL DIGITAL MARKETING EFFORTS AND BRAND VOICE CURATION
+ Facebook / Instagram ad strategy and content ideation
+ Search engine marketing strategy (Google, Bing, Yahoo)
+ Email marketing management, including: calendar planning, content creation, A/B testing, automated workflows
+ Pinterest ad boots on prospecting image content (i.e. recipe blog posts, “how-to” guides for finding your ring size)
+ Yearly revenue forecast and budget creation per channel
+ Monthly reconciliation against forecasted KPIs per channel
+ Affiliate network creation, including: commission based partners, referral marketing, podcast placements
+ Regularly posted blog content to increase site organic rankings
+ Site optimization tests and heat-map analytics to study traffic flows
PROJECT manageMENT
+ OCtober 2017: Launched full site redesign + FEBRUARY 2019: LaunchED SITE REBRAND
+ Full-site rebrand with new style guidelines and creative visuals
+ Customizable homepage content grid with shoppable Instagram feed
+ Grid category pages with improved filtering options
+ Product detail page with large image content, animated icons, streamlined product descriptions, product reviews, and recommendations
+ Specialized customization options on product detail pages, including internal and external ring text, selection of fonts and patterns, and customization options for baby and pet products
+ Design Your Own QALO experience to build your own personalized ring, all on one page
+ Interactive Build Your Own Stack experience to pair and customize different stackable silicone rings together, all on one page
+ Mobile-optimized landing pages supported by malleable content grids to easily create custom content
+ Improved blog layout and features, and increase in regular QALO LIFE content
+ Updated product photography rendering for clarity and consistency
+ Post-purchase shopping experience to provide shipment details and re-market to newly converted customers
