HALSTON HERITAGE

PROJECT MANAGEMENT

+ October 2013:  launched the first-ever HALSTON HERITAGE DIGITAL flagship in 45 days

+ April 2014: launched on eBay Fashion

+ June 2014: launched site refresh

+ July 2015: launched on Spring App

+ August 2015: launched full site redesign

e-commerce manageMENT

+ Lead for all e-commerce operations

   + Developed strategic partnerships  

   + Launched product arrivals

   + Email marketing planning & strategy  

   + Affiliate relationship management

   + Fulfillment packaging & shipments  

   + Order processing & reconciliation

OCTOBER 2013: 45 DAY INITIAL SITE LAUNCH 

Development: Homepage splash page, centered navigation, hover state on homepage content, grid category pages, look book and press content grid, world of HALSTON content pages

Marketing: Created affiliate network, retargeting campaigns, email & commerce API integration, custom promotional and transactional email workflows, analytics store set-up

Creative: Creative concepts and web visuals, marketing and product copy support

Operations: Order processing, custom designed & sized boxes, branded tissue, customer service support

Photography & Merchandising: product photography & navigation schematics for all launch products

APRIL 2014: LAUNCHED SITE REFRESH

Development: Left-aligned navigation, hover state on homepage content, revised category & product detail pages

August 2015: Launched full site redesign

Development: Full bleed homepage slider with overlay navigation, homepage instagram feed, candid (UGC) integration, one page checkout, new navigation structure, revised category & product detail pages