Hi THERE! I’M AN SENIOR E-COMMERCE DIRECTOR WITH OVER A DECADE OF HANDS-ON EXPERIENCE WORKING WITH A VARIETY OF FASHION, ACTIVE & LIFESTYLE BRANDS.
I’m passionate about helping companies elevate their online presence by creating thoughtful digital products to fit an array of customers online.
My approach merges functional with fashionable, translating business & marketing objectives to one-of-a-kind website UI/UX.
I’m currently based remotely in sunny Orange County, California. In my spare time, you’ll probably find me hitting another Peloton workout, trying a new tropical cocktail recipe, or spending time with my family and friends.
eXPERIENCE
Senior Director, Digital
Banana Republic | NOV 2022 - PRESENT
Director, E-Commerce Production
Banana Republic | SEPT 2020 - NOV 2022
Senior Director, E-Commerce
Branded Online | APR 2019 - SEPT 2020
Senior Director, E-Commerce
QALO INC | DEC 2018 - APR 2019
Director, E-Commerce
QALO INC | MAR 2017 - DEC 2018
Director, E-Commerce & Brand Management
Branded Online | OCT 2016 - MAR 2017
E-Commerce & Project Manager
Branded Online | NOV 2013 - OCT 2016
Email & Project Coordinator
Branded Online | FEB 2012 - NOV 2013
EDUCATION
BACHELOR OF ARTS: LITERARY JOURNALISM & ASIAN AMERICAN STUDIES
UNIVERSITY OF CALIFORNIA, IRVINE
Bachelor of Arts degree in Literary Journalism, and a minor in Asian American Studies at UCI and UCEAP London, Paris.
SKILLS
eCommerce Strategy & Management
Project Planning & Execution
Product & Development Management
OMNI Channel Marketing Strategy
Client Services & Business Development
Fulfillment Planning & Logistics
Photography Direction & Production
Brand Copywriting and Editing
Customer Journey Mapping (UI/UX)
Strong Organizational Abilities