FREDERICK'S OF HOLLYWOOD

PROJECT MANAGEMENT

+ June 2015: launched Frederick's of Hollywood's online store in 19 days

E-COMMERCE MANAGEMENT

+ LEAD FOR ALL E-COMMERCE OPERATIONS

+ Developed strategic partnerships

+ Launched product arrivals

+ Email marketing planning & strategy

+ Affiliate relationship management

+ Fulfillment packaging & shipments

+ Order processing & reconciliation

+ Content creation & strategy

+ Front & back-end development planning

+ Product photography management

+ Creative direction & copy

+ Customer service management

+ Merchandising analysis & strategy

June 2015: 19 DAY INITIAL SITE LAUNCH

Development: AS400 to Magento data migration, payment processing switchover, content transfer to sFTP, homepage content, centered navigation, grid category pages, size chart and bra fit content grid

Marketing: Transferred and enhanced affiliate network, retargeting campaigns, email & commerce API migration, custom promotional and transactional email workflows, analytics store set-up

Creative: Creative concepts and web visuals, marketing and product copy support

Operations & Customer Service: Call center migration, legacy returns and gift card strategy and process flow, order processing, custom designed & sized boxes, branded tissue, customer service support

Photography & Merchandising: product photography & navigation schematics for all launch products