THE FRYE COMPANY
e-commerce STRATEGY & DEVELOPMENT
+ SENIOR DIRECTOR LEAD FOR E-COMMERCE SITE & WEB OPERATIONS
+ Front & back-end development planning
+ Launched product arrivals synonymously with partners
+ Digital storefront oversight (Shopify+)
+ Product photography oversight
+ Customer service oversight
+ Vendor and 3rd party oversight
+ Created the web roadmap for best-practice development
+ Enhanced site functionality based on customer insights
+ Facilitated e-commerce release timelines through sprints
+ Strategized marketing tactics to surpass annual FC goals
+ Increased conversion rate through mobile optimization strategy
+ Served as a high-level partner to enhance the brand online