THE FRYE COMPANY

e-commerce STRATEGY & DEVELOPMENT

+ SENIOR DIRECTOR LEAD FOR E-COMMERCE SITE & WEB OPERATIONS

+ Front & back-end development planning

+ Launched product arrivals synonymously with partners

+ Digital storefront oversight (Shopify+)

+ Product photography oversight

+ Customer service oversight

+ Vendor and 3rd party oversight

   + Created the web roadmap for best-practice development

   + Enhanced site functionality based on customer insights

   + Facilitated e-commerce release timelines through sprints

   + Strategized marketing tactics to surpass annual FC goals

   + Increased conversion rate through mobile optimization strategy

   + Served as a high-level partner to enhance the brand online


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